Sweet Hollow Beach
I was commissioned to design a beach house logo to be used on kitchen and hospitality items. The house has minimalistic interior design with clean lines and neutral tones. My goal was to create a logo that was simple without being lifeless. I chose a triad of soft, warm toned blues to reflect the tranquility of the space and as a nod to the neighboring ocean. I looked to the Bauhaus movement because the simplicity and abstractness align with the design of the home. The use of interesting geometry gave character to the design.