Sweet Hollow Beach
I was commissioned to design a beach house logo to be used on kitchen and hospitality items. The house has minimalistic interior design with clean lines and neutral tones. My goal was to create a logo that was simple without being lifeless. I chose a triad of soft, warm toned blues to reflect the tranquility of the space and as a nod to the neighboring ocean. I looked to the Bauhaus movement because the simplicity and abstractness align with the design of the home. The use of interesting geometry gave character to the design.
Brand Identity, Logo Design, Print Design



