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Sweet Hollow Beach
I was commissioned to design a beach house logo to be used on kitchen and hospitality items. The house has minimalistic interior design with clean lines and neutral tones. My goal was to create a logo that was simple without being lifeless. I chose a triad of soft, warm toned blues to reflect the tranquility of the space and as a nod to the neighboring ocean. I looked to the Bauhaus movement because the simplicity and abstractness align with the design of the home. The use of interesting geometry gave character to the design.
Field — Logo Design
Software — Adobe Illustrator
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/a6a3641c-b25c-4a07-b368-5f1417b80bab_rw_3840.png?h=faffd87c027a5614a4a5934cc4a3e6e2)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/da9a1c8f-b1eb-4723-9099-88e56f927e96_rw_3840.png?h=2fc657bd6ca1d81d03fb0d78e87a7901)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/f91f6e0c-8ef8-4b6b-a805-8afbb8ce6741_rw_3840.png?h=d7b5a9aa6dfe4ace0326af994630291b)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/4cfa3b36-2c97-45b8-b4d5-59cbc7236e18_rw_3840.png?h=17ccc3cb91c77301f42cf8548008adfe)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/2cd11558-aa9d-413e-9b71-de01f1a95201_rw_3840.png?h=b408afe37c838b9dfda5554b5ea42b6b)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/411dee1e-969a-4be5-aab3-619fe38b1c78_rw_3840.png?h=564845d1c054fbd8eee4ed342ba672df)
![](https://cdn.myportfolio.com/16a835fc-e8d0-4c6a-8ec8-8dc44d2ee87f/1a883b8b-97be-411c-8144-dbf63a4aae7c_rw_3840.png?h=00c3f7a99fdf2b457d961479ccb99c27)